Corporate Website Logistics

We began the project by conducting primary and secondary research to understand the user behaviour, needs and expectations of the target audience. The following points have been implemented to ensure the successful completion of the project:

– Designed clean and intuitive navigation that helped users to find the right information at the right place. Also, simplified the information architecture for the purpose of ease of navigation.

– Designed a responsive website that is compatible with all screen sizes and devices, ensuring that users have a seamless experience irrespective of the devices used.

– Followed a user-centric design approach by involving the actual users throughout the design process including the validation of wireframes and prototypes. We also conducted usability testing to ensure that the user journey is clean, easy and addressing the needs of the target audience.

– Created a visual design that aligned well with the new brand identity and communicated the key messages effectively and efficiently. A good amount of time was spent on ensuring the selection of high-quality images and videos that highlighted the client’s capabilities and services.

– Created multiple contact forms on the website to ensure the ease of reaching out to the company and generate more leads. The relevant fields were identified basis the user testing which was later mixed with the lead qualification parameters to avoid the inflow of irrelevant leads.

– Optimized the website for search engines from on-page perspective, including the implementation of Google Analytics, Google Tag Manager, Google Search Console, Microsoft Clarity. The purpose was to ensure that the new website launch should not have any impact on the existing ranking and yet derive better results in the coming times.